Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/12637| Title: | Effectiveness indicators of social media marketing campaign |
| Authors: | Byelikova Y. V. |
| Keywords: | social media marketing (SMM) effectiveness coverage indicators of engagement emotional indicators |
| Issue Date: | 2015 |
| Publisher: | National Mining University |
| Citation: | Byelikova Y. V. Effectiveness indicators of social media marketing cam-paign / Y. V. Byelikova // Majesty of Marketing: Materials of the International conference for the students and junior research staff. - Dnipropetrovsk, SHEI «National Mining University», 2015. – P.13-14. |
| Abstract: | The paper deals with the effectiveness indicators of social media marketing campaign. It is suggested to organize all metrics in two groups: quantitative and qualitative – that helps to fix both coverage, and engagement - emotional indicators. Quantitative indicators are: the coverage of audience: number of members/followers, taking into account number of views and sample user's analysis. Qualitative indicators are: social actions, resonance, informational perception of brand, engagement indicators. |
| URI: | http://www.repository.hneu.edu.ua/jspui/handle/123456789/12637 |
| Appears in Collections: | Статті (УСК) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| byelikova_majestyofm.pdf | 141,22 kB | Adobe PDF |  View/Open |
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