Please use this identifier to cite or link to this item: http://repository.hneu.edu.ua/handle/123456789/23578
Title: Aspects of managing consumer behaviour of organisational buyers
Authors: Omarov E. Sh.
Keywords: consumer behaviour
decision making process
organisational buyer
price
Issue Date: 2020
Publisher: ФОП Панов А. М.
Citation: Omarov E. Aspects of managing consumer behaviour of organisational buyers / E. Omarov // Сучасні проблеми управління підприємствами: теорія та практика : матеріали міжнар. наук.-практ. конф., 3-4 бер. 2020 р., м. Харків – м. Торунь. – Харків : ФОП Панов А. М., 2020. – С. 22–24.
Abstract: The paper is devoted on investigation the particular qualities of managing consumer behaviour for organisational buyers. Moreover, this paper tries to find underlying aspects of decision-making process of organisational buyers and investigates the methods of managing such behaviour.
URI: http://repository.hneu.edu.ua/handle/123456789/23578
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