Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/28605
Title: | Micro and macro approaches in the concept of doing business |
Authors: | Horbachevskyy N. P. Murenets I. H. |
Keywords: | concept of doing business micro- and macro-approaches of research corporate growth organizational behavior corporate strategy |
Issue Date: | 2022 |
Citation: | Horbachevskyy N. P. Micro and macro approaches in the concept of doing business / N. P. Horbachevskyy, I. H. Murenets // Economic journal. - Odessa polytechnic university., 2022. - № 2 (20). - Р. 5-10. |
Abstract: | The concept of doing business combines the key principles of the organization of business processes, principles of relations with stakeholders and the company's growth prospects. A well-defined concept of doing business contributes to the development of key competences and strengthening the competitive position of companies. Are allocated micro- and macro-approaches to development of the concept of doing business. Micro- focuses on the organizational behavioral phenomena, the influence of individual and group characteristics on the achievement of organizational goals. Macro-approach is based on the principle of consistency, the integrity of the organization, issues of structure, culture, communication. Together they determine the path of the evolution of the firm. |
URI: | http://repository.hneu.edu.ua/handle/123456789/28605 |
Appears in Collections: | Статті (МЕВ) |
Files in This Item:
File | Description | Size | Format | |
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MICRO_AND_MACRO_APPROACHES_IN_THE_CONCEPT_OF_DOING_BUSINESS.pdf | 369,19 kB | Adobe PDF | View/Open |
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