Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/30741
Title: | Using artificial intelligence in internet marketing |
Authors: | Kotelnikova Iu. |
Keywords: | artificial intelligence internet marketing digitalisation |
Issue Date: | 2023 |
Citation: | Kotelnikova Iu. Using artificial intelligence in internet marketing / Iu. Kotelnikova // Маркетинг в Україні : міжнародна науково-практична Інтернет-конференція, 20 жовтня 2023р. - Київ : КНЕУ, 2023. – С. 429–431. |
Abstract: | To remain competitive in this digital landscape, marketers must adopt advanced technologies to enhance their marketing strategies and campaigns. Artificial intelligence (AI) has emerged as a powerful tool in this context, offering the potential to revolutionize internet marketing by enabling data-driven insights, personalized customer experiences, and improved efficiency. In theses the author tried to highlight the main areas of using artificial intelligence in internet marketing such as personalization, using chatbots and virtual assistants, predictive analytics, content creation, email marketing, Search Engine Optimization (SEO), Social Media Marketing, programmatic advertising, voice search optimization, customer insights, A/B testing, fraud detection, market research, dynamic pricing, content curation. |
URI: | http://repository.hneu.edu.ua/handle/123456789/30741 |
Appears in Collections: | Статті (М) |
Files in This Item:
File | Description | Size | Format | |
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Kotelnikova Iu. USING ARTIFICIAL INTELLIGENCE IN INTERNET MARKETING.pdf | 168,97 kB | Adobe PDF | View/Open |
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