Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/25832| Title: | Internet advertising as efficient promotion instruments of small businesses under global digitalization conditions |
| Authors: | Nikitina A. V. |
| Keywords: | online advertising digitalization online promotion globalization |
| Issue Date: | 2021 |
| Citation: | Nikitina A. V. Internet advertising as efficient promotion instruments of small businesses under global digitalization conditions / A. V. Nikitina // Механізми забезпечення сталого розвитку економіки : проблеми, перспективи, міжнародний досвід : матеріали ІІ міжнар. наук.-практ. конф., 23 квіт. 2021 р. / редкол. : О. І. Черевко [та ін.]. – Харків : ХДУХТ, 2021. – С. 47-50. |
| Abstract: | The scientific work explored the basics of online advertising as an effective tool for promoting small businesses in the context of global digitalization. The main components and stages of the process of on-line promotion in the conditions of aggravated competition have been identified. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/25832 |
| Appears in Collections: | Статті (МЕМ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| k_23_04_2021-47-50.pdf | 287,26 kB | Adobe PDF | View/Open |
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