Будь ласка, використовуйте цей ідентифікатор, щоб цитувати або посилатися на цей матеріал:
http://repository.hneu.edu.ua/handle/123456789/25069
Назва: | Strategic Management of Brand Positioning in the Market |
Автори: | Garachkovska O. Sytnyk O. Fayvishenko D. Taranskiy I. Afanasieva O. M. Prosianyk O. P. |
Теми: | brand brand positioning branding customer market strategy |
Дата публікації: | 2021 |
Бібліографічний опис: | Garachkovska O. Strategic Management of Brand Positioning in the Market / O. Garachkovska, O. Sytnyk, D. Fayvishenko et al. // Advances in Science, Technology and Engineering Systems Journal - Vol. 6. - No. 1. – P. 947-953. |
Короткий огляд (реферат): | In the modern marketing system in a mass consumer society, the central place is given to the formation and promotion of brands. Professional conceptual approaches to brand management are able to preserve and increase the value and stability of the brand and allow the brand to survive in the most difficult competitive and crisis market conditions. In view of the fact that there is a fairly large number of theoretical developments, the purpose of the study was to develop practical recommendations regarding the strategic management of brand positioning in the market. The authors have developed an Algorithm for the strategic management of brand positioning in the market, which consists of 5 stages and 11 tasks. The tools proposed by the authors, which were discussed in detail and clearly demonstrated in the article, are of practical value. The product positioning process is not an easy process, and therefore even experienced professionals are not immune from mistakes. This research will help better to understand the brand positioning strategy in the market. |
URI (Уніфікований ідентифікатор ресурсу): | http://repository.hneu.edu.ua/handle/123456789/25069 |
Розташовується у зібраннях: | Статті (УСК) |
Файли цього матеріалу:
Файл | Опис | Розмір | Формат | |
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Афанас_eва,_Просяник.pdf | 265,74 kB | Adobe PDF | Переглянути/відкрити |
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