Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/30157| Title: | Tourism and Hospitality in Conditions of Digital Economy: Problems and Perspectives |
| Authors: | Naumik-Gladka K. Sushchenko O. Stryzhak O. |
| Keywords: | tourism hospitality digitalization competitiveness tourism businesses internet marketing advertising quality management |
| Issue Date: | 2023 |
| Publisher: | S. Kuznets KhNUE |
| Citation: | Tourism and Hospitality in Conditions of Digital Economy: Problems and Perspectives [Electronic resource] : monograph / K. Naumik-Gladka, O. Sushchenko, O. Stryzhak [et al.]; Simon Kuznets Kharkiv national university of economics. — E-text data (2,26 МБ). — Kharkiv : S. Kuznets KhNUE, 2023.. — 233 p. : il. — The title screen. — Referenc.: p. 220-235. |
| Abstract: | The issues of the tourism and hospitality industry growth prospects in the digital economy, the features and specifics of digitalization of business processes, the relationship between the travel and tourism competitiveness index and world digital competitiveness ranking, the use of modern information systems and technologies as well as quality management, internet marketing and advertising in the tourism and hospitality businesses have been considered. For employees and specialists of the tourism and hospitality industry, lecturers, university and PhD students. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/30157 |
| Appears in Collections: | Монографії (Т) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2023-за заг ред Наумік-Гладкої К Г.pdf | 3,35 MB | Adobe PDF | View/Open |
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