Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/19393| Title: | Search engines advertising and marketing platforms in social communication |
| Authors: | Kovalenko O. Y. Cherkashina A. S . |
| Keywords: | advertising marketing search engines search engine marketing search traffic |
| Issue Date: | 2018 |
| Publisher: | ВД «Гельветика» |
| Citation: | Kovalenko O. Y. Search engines advertising and marketing platforms in social communication / O. Y. Kovalenko, A. S . Cherkashina // Молодий вчений. —ВД «Гельветика», 2018. — Вип. 4. – С. 443-447. |
| Abstract: | The article is devoted to the analysis of the use of search engines for advertising and marketing. It is considered the definition of the term “search engine marketing” as well as its peculiarities. The article describes some differences of Google, Bing and Yahoo used for advertising and marketing. |
| URI: | http://www.repository.hneu.edu.ua/handle/123456789/19393 |
| Appears in Collections: | Статті (ПІФП) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Коваленко О. Ю. статья.pdf | 257,44 kB | Adobe PDF |  View/Open |
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