Environmental, marketing-monitoring and stakeholder approaches to institutional quality assurance in higher education

Abstract

The content of environmental, marketing-monitoring and stakeholder approaches has been actualized and developed. The ways of their implementation for internal quality assurance in higher education institutions are proposed. The essence of the environmental approach in higher education is considered as theory, methodology, tools of indirect (through the environment) management of personal and professional students’ formation, development, self-development and self-actualization of the educational process subjects. The implementation of this approach is presented through the introduction of a system of actions for the integral quality assurance and development of educational environment components in higher education institutions (value-oriented, socio-psychological, informative-communicative, spatially-objective, the use of educational monitoring technologies and feedback tools for the educational process subjects. The marketing-monitoring approach involves studying the external and internal environment in the higher education institutions as marketing and creating strategies for education quality on this basis. Its implementation will be presented in undertaking marketing-monitoring studies, which form the basis of information quality management in higher education institutions. The stakeholder approach allows to consider a higher education institution as a stakeholder-company concentrating on the parties concerned interests. The implementation of this approach is in defining the parties concerned groups in a higher education institution (external and internal stakeholders), studying their positions (aims, interests, expectations, requirements, needs, etc.), as a consequence presenting educational services quality evaluation and providing appropriate changes in higher education institutions activity.