Please use this identifier to cite or link to this item: http://repository.hneu.edu.ua/handle/123456789/17802
Title: The use of search engines for advertising and marketing
Authors: Cherkashina A. V.
Keywords: advertising
marketing
search engines
search engine marketing
search traffic
Issue Date: 2017
Publisher: ТОВ «Нілан – ЛТД»
Citation: Cherkashina A. The use of search engines for advertising and marketing. // Матеріали V міжнародної науково-практичної конф. студентів та молодих вчених «Наукові розробки: перспективи 21 сторіччя». – Вінниця: ТОВ «Нілан – ЛТД», 2017. – C. 67 – 70.
Abstract: The article is devoted to the analysis of the use of search engines for advertising and marketing. It is considered the definition of the term “search engine marketing” as well as its peculiarities. The article describes some differences of Google, Bing and Yahoo used for advertising and marketing.
URI: http://www.repository.hneu.edu.ua/jspui/handle/123456789/17802
Appears in Collections:Статті студентів (ПІФП)

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