General trends in development of global it markeт

Abstract

The research has drawn attention that the global IT market is a complex structure, which forms segments of IT services, software, computer equipment, communication equipment, and cybersecurity. It has been established that each global segment differs by the level of competition of skills and by the specificity of change of realized demand of clients. Given this specificity, it is obvious that the development of global IT market segments is highly dynamic, which is caused by the fact that the introduction of digital technologies continues to accelerate, but the demand for different IT market products is growing unevenly among clients. It is noted that the share of profit from realized demand is constantly changing. Under these conditions, there are constant changes with which actors of the global ІТ market face. At the same time, they change their views on how to order, expand, and manage technology solutions to maximize profits. Thus, the research is aimed at the analysis of tendencies of development of the global IT market. Within the framework of the research, attention was paid to the fact that each element of the structure of the global ІТ market contains individual lifecycles, and therefore a separate rate of change of values by volume of realized demand. Each segment of the global ІТ market is characterized by a certain degree of detail, which can form a description of changes. The trends in the IT services segment are characterized by steady growth and achieved as a general value, which is the result of uneven internal transformations in all subsegments, including: outsourcing; commercial data centers, IaaS, PaaS, SaaS and data storage services; information protection; content delivery network. The trends in the communication equipment segment are characterized by the transition from negative to positive trends in development and achieved due to partial transformations in the smallest subsegments (equipment for LTE networks, equipment for IP networks, optical transport networks, equipment for wireless networks, and Ethernet switches). The trends of the computer equipment segment can be evaluated positively (growth was fairly uniform and in the same way covered all subsegments). The software segment is characterized by a sustainable increasing capacity by the volume of demand realized. The resulting capacity growth is due to positive growth in Business Intelligence and Big Data subsegments. The trends of the information security segment are positive with the uniform development of subsegments on information protection and network protection.