Justification of the choice of information and communication technologies by tourism enterprises

Abstract

The article analyzes the information and communication technologies used by enterprises in the tourism sector to ensure the efficiency of their operation and increase competitiveness. It has been established that each of the types of enterprises is characterized by the use of both specially developed and universal software. This approach is also explained by the fact that for certain components of the internal environment, for example, marketing or finance, universal software can be used, and for the operating room - something that takes into account the specifics of the tourism business. It was determined that in connection with the war in Ukraine, business owners faced the question of replacing software with domestic products, or world-famous ones. To justify the choice among the existing variety and, taking into account the opportunities of the business, the method of weighted assessments was used, which provides an objective assessment and selection of optimal software for travel operators and agencies, hotels, restaurants.