Historical stage of the evolution of the theory of runic communication

Abstract

The thesis is dedicated to the runic symbol communication. The state-of-the-art of this problem in the theory and practice of social communications has been analyzed. The analysis of the condition of the development of a scientific problem of determining a runic sign socio-communicative meaning can be conducted along three vectors: historical – the determination of stages of scientific interest to a runic sign and the formation of runology; disciplinary – to cluster all the investigations of historians, linguists and culture experts together and distinguish socio-communicative problems in existing theoretical advances; geographical – to consider the investigations concerning studying European and Turkic runic sign systems. Theoretical foundations have been determined and the conceptual idea of runology as a subject of sociocommunicative cycle has been developed. The laws of runic symbol communication functioning have been formulated. The stages of evolution and diversification vectors of a runic sign-symbol have been distinguished. The transformations of a semantic component of runic signs-symbols which they underwent in the course of sociogenesis have been selected.